Wasabi, however, does offer replication to other regions in data centers located in Europe and Asia-Pacific territories. The company most directly competes with Wasabi in offering cheap object storage, both Raffo and Lucchesi said, although other competitors such as IDrive have also taken aim at Backblaze's target customers. "They're thinking about what capabilities will take to the next level," Lucchesi said. We're a primary storage for many of our customers."Ĭloud technology partnerships will remain important as Backblaze looks to attract more enterprise customers, said Ray Lucchesi, president of Silverton Consulting. "We want the customers to use their data. "We're happy to talk with other partners our customers are leveraging," Budman said. Partners the company has worked with include Fastly, DigitalOcean and Vultr, among others. Backblaze technology partners, such as Fastly, took on cloud compute and other infrastructure needs.īackblaze plans to continue to develop infrastructure partnerships as a way to make itself more attractive to enterprise companies, especially as customers look to diversify their technology stack away from lone hyperscalers, Budman said. The company switched from operating entirely on AWS to using Backblaze B2 as its primary storage. We're a primary storage for many of our customers.īig Cartel, a platform for artists and other craft businesses to build e-commerce websites, was one such company looking to ease data storage costs incurred by hyperscaler infrastructure, according to Budman. "It's a whole laundry list of things charge you for." Business playīackblaze's Cloud Replication service targets midmarket businesses that feel like they're being overcharged for storage when using hyperscaler infrastructure, Budman said.
" are expensive and they're complicated," Budman said. The addition of a European data center by using Backblaze also enables companies to comply with data sovereignty laws, such as the GDPR, he added.Ĭloud Replication costs $0.01 per GB to transfer, with Backblaze B2 storage costing $0.005 per GB, regardless of location or access rate.īackblaze charges a fixed data transfer fee as well as the cost of storing data in two locations, unlike the hyperscalers' model, which includes additional fees depending on transfer locations, data size and other factors, according to Budman. The Cloud Replication service enables organizations to keep copies of less used data for backup storage or protect against ransomware attacks, according to Gleb Budman, co-founder and CEO of Backblaze. "They want to be able to protect files for people who work and collaborate from home." Cross-continent replication "This is definitely a business play," he said. Cloud Replication works among Backblaze data center regions located on the West Coast of the United States and in central Europe.īackblaze B2 users can create and remove data replication rules through their account portal.īackblaze started as a personal data backup vendor, but in the past few years, it has expanded more into the business backup and storage market by adding features and capabilities to attract more enterprise customers, said Dave Raffo, a senior analyst at Evaluator Group. Cloud Replication, which is now generally available to B2 customers, enables object data replication and distribution to Backblaze's data centers, similar to services offered by hyperscalers such as AWS, Microsoft Azure and Google Cloud.